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One of the best-known brands in the world, the Adidas group is the creator, creator, and seller of accessories and sporting goods.

At the beginning of its rise, the Adidas business was mostly focused on the creation of football boots.

Over the years, the range of products has increased, giving space to footwear, clothing lines and sports equipment, today the main sectors in which the entire business of the group is divided.

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Adidas Shares in German Xetra market

Xetra is the German market in which Adidas shares are listed, the company is included in the Frankfurt stock exchange index which includes the 30 most listed companies, the DAX 30.

The company’s turnover is mainly achieved in Europe and North America, with significant branching into China and Japan.

2012 is the record year for the company’s invoicing, which is close to 15,000 million euros, and Adidas is confirmed in 2015 with an increase of 12.1%.

In 2017, the company’s stock market capitalization reached 39,482 million euros, Adidas shares continue to surprise analysts and shareholders alike.

The shares of the group have a very specific division – despite the data, subject to volatility that is therefore periodically verifiable – which includes:

• Executives retain 1% of the shares.
• 4% are the shares in self-control.
• 8% of the shares are obtained by individual Investors.
• Institutional investors, on the other hand, comprise approximately 87% of the shares.

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How to invest in Adidas shares online?

Over the years the global financial fabric is constantly changing.

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Trading can be defined as a process of buying and selling financial instruments via the internet.

The trader has the ability to buy shares, securities, bonds, and other instruments on the subject in order to reintroduce them into the market in the shortest possible time.

The difference between the purchase value and the sale value is the actual profit of the trader.

For this financial method, the broker is the most important figure.

The broker makes available the online platforms in which the most quoted markets are present; acting as an intermediary between the trader’s buying and selling process.

The broker’s earnings are the commission for each purchase request.

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History of Adidas Company

Back in 1924 in a laundry in Herzogenaurach – a city in Bavaria – Adolf Dassler, the son of shoemakers, started a small production making football boots.

The same year in collaboration with his brother Rudolf, they founded the Gebrüder Dassler Schuhfabrik – the shoe factory of the Dassler brothers – as you can imagine Adolf was in charge of the realization while Rudolf was the head of distribution.

1936 is the year in which the Dassler brothers received international notoriety, dressing the sprinter James Owens for the Olympic Games.

In 1947 due to creative and managerial differences, the Dassler brothers separated.

Rudolf founded the Puma brand -brand still known today- while Adolf created the Adidas brand, a company officially registered only in 1949.

At the end of the 90s the company owns the Salomon Group with their respective brands and then, in 2006, buy Rebook with which it capitalizes 10 billion euros.

The Adidas brand is second in the world for the creation and commercial distribution of sports shoes.

With more than 40,000 employees in 55 countries around the world, Adidas is looking for periodic renewal and seems unwilling to loosen its grip on the competition.

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What you should know before investing in Adidas shares

Making a long-term investment certainly has its advantages, first of all, the knowledge of the historical – strengths and not included – of a brand with worldwide fame.

The reason why Adidas is a source of interest for many investors is simple: the company’s economic and financial profile is stable in the eyes of the market.

• Through a commercial network, in continuous weaving, it has been possible to introduce an ever wider range of products onto the market. Diversification is therefore synonymous with pride for the group.
• Marketing policy is of significant importance, which through sponsors – be it sports organizations or celebrities – allows an ever clearer definition of the brand. An innovative and youthful type of communication that continues to promise a partnership with its customers.
• Partnerships and associations are part of the program adopted by the Adidas Group, which looks to sustainable development with optimism. The creation of a sustainable company is the motive that distinguishes Adidas from the competition.
• Quality has its own value, but as such it must be protected and analyzed. By doing so, it is possible to have a complete picture of the brand.
• The pricing policy adopted has allowed the company to target a specific type of market and clientele. It goes without saying that the communicative attitude towards emerging – or developing – countries and customers is limiting.
• Consider also the production factor. To amortize production costs, the creation of Adidas products is approximately 90% external to the parent company. The situation could be viewed with a critical eye by customers, with consequences that are not exactly favorable.
• Considering that the group only owns two brands (Rebook and Adidas), it will have to submit to considerable competitive pressure. The pressure he has stood up to since 1947, the year he was born.

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