‘Consumer Confidence’ is an economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation through their saving and spending activities.

The more confident people feel about the stability of their income, the more they spend, and since consumer spending usually accounts for the majority of economic activity, it is considered one of the key indicators of the overall health of the economy.

Corporations and governments assess consumer confidence data to plan their future actions; Businesses can adjust their operations according to the expected demand, and governments can prepare for expected changes in tax revenues.